Honor has recently unveiled two groundbreaking on-device AI innovations at the Mobile World Congress (MWC) Shanghai 2024. These advancements are designed to empower individuals and introduce a new level of user safety, reflecting Honor’s commitment to leveraging technology for human benefit.
During its keynote session at MWC Shanghai 2024, titled “The Human-AI Synergy: Intelligent Devices Will Empower People Better,” Honor showcased its latest advancements in human-centric AI, focusing on AI Deepfake Detection and AI Defocus Eye Protection. These innovations are set to revolutionize how we interact with our devices, providing enhanced security and health benefits.
AI Defocus Eye Protection
In response to the global increase in myopia (near-sightedness) caused by prolonged screen use, Honor introduced AI Defocus Eye Protection. This technology utilizes AI to simulate the effect of defocus glasses on a smartphone’s display, aiming to reduce the risk of myopia. Defocus glasses induce controlled defocus in the peripheral visual field, which helps slow down the eye elongation process and maintain clear central vision.
Key Features of AI Defocus Eye Protection:
- Myopia Reduction: By simulating the effects of defocus glasses, the technology aims to slow down the progression of myopia.
- Proven Effectiveness: Honor claims that its AI Defocus Eye Protection can reduce transient myopia by an average of 13 degrees after just 25 minutes of reading, with some users experiencing a reduction of up to 75 degrees.
This innovation is particularly significant given the rising concerns about the impact of screen time on eye health. By integrating AI Defocus Eye Protection, Honor is taking a proactive approach to safeguard users’ vision, especially among younger users who are most at risk of developing myopia.
AI Deepfake Detection
The rise of deepfake technology, which involves creating or altering videos and images using AI, poses significant risks, including misinformation and identity theft. To combat these threats, Honor has introduced AI-powered Deepfake Detection technology.
How AI Deepfake Detection Works:
- Frame-by-Frame Analysis: The technology examines various elements of each frame, such as image clarity, eye contact, lighting, and video playback, to detect anomalies that may indicate manipulation.
- Large Dataset Training: The AI has been trained on a vast dataset of images and videos associated with online scams, enhancing its ability to screen, identify, and compare content accurately.
- Rapid Detection: The AI can detect synthetic or altered content within three seconds and immediately issue a risk warning to the user.
This technology is crucial in the current digital landscape, where deepfakes can be used to spread false information and perpetrate fraud. By integrating AI Deepfake Detection into its smartphones, Honor provides users with an added layer of security, helping them identify and avoid manipulated content.
Industry Implications and Future Prospects
During the keynote session, George Zhao, CEO of HONOR Device Co., Ltd., highlighted the transformative impact of AI on our lives and the smartphone industry. He pointed out that while the industry has largely focused on cloud-based AI, on-device AI offers unique advantages. Smartphones, which have a deep understanding of user behavior, are ideally positioned to deliver personalized and responsive services.
Future Prospects of On-Device AI:
- Enhanced User Safety: The integration of AI Deepfake Detection ensures users are protected from the risks associated with deepfake technology, such as misinformation and identity theft.
- Health and Wellness: AI Defocus Eye Protection addresses a critical health issue, promoting eye health among users who spend long hours on their devices.
- Personalized Services: On-device AI allows for more personalized and responsive user experiences, adapting to individual preferences and needs.
Honor’s approach underscores the potential of on-device AI to revolutionize smartphone technology by providing real-time, tailored solutions that enhance both safety and user experience.